What's Next
This book is written for the military and civil service careerist. However, anyone leaving one career and moving to a different one will benefit from its knowledge. The book will not be enjoyed by someone who intends to sit on a stump and vegetate for the rest of their years. It is for someone who would like to pursue another career in any field, be it your own business, a major corporation, a non-profit organization, or a local place where you just want to lend a hand. The techniques described will benefit all of those efforts.
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 The 12-Hour MBA Program
In terms of content, the book presents a lot of useful information. The first two chapters give a good treatment of marketing, product management, and accounting. The book really pays for itself by the third chapter on human resources and operations management. The reader gets fresh insight into the corporate world, puts the various forms of learning into proper perspective, and presents the essence of operations management, all with an eye towards common sense. The fourth chapter presents an excellent introduction to statistics for business. The fifth chapter discusses economics. Chapters six, seven and eight each focus on technology, ethics, and strategy, respectively. Finally, Dr. Sobel devotes chapter nine to education and career pathing, and includes an epilogue which encourages the reader to pursue what he calls the "everyman's MBA."
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 The Millionaire Next Door
In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become wealthy. Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the right occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders.
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 Rich Dad, Poor Dad
The author explains many job search methods. He provides sample broadcast letters and explains how candidates should distinguish themselves. He spends a lot of time on how to get interviews and conduct them successfully. The book is a good investment for anyone planning a job change or casually surveying the market. The key to a successful job campaign is to distinguish your experience from the other potential candidates.
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